How Avatar Customizability Affects Children’s Arousal and Subjective Presence During Junk Food–Sponsored Online Video Games Rachel Bailey, M.A., Kevin Wise, Ph.D., and Paul Bolls, Ph.D. CYBERPSYCHOLOGY & BEHAVIOR Volume 12, Number 3, 2009 ª Mary Ann Liebert, Inc. DOI: 10.1089=cpb.2008.0292 The purpose of this study was to determine how children cognitively and emotio..