상호매체성

 

Intermediality

Klaus Bruhn Jensen

Subject Communication and Media Studies » Communication and Media Theory, Communication Studies

People Coleridge, Samuel Taylor

 

 

Intermediality refers to the interconnectedness of modern media of communication. As means of ｅxpression and exchange, the different media depend on and refer to each other, both explicitly and implicitly; they interact as elements of particular communicative strategies; and they are constituents of a wider cultural environment. Three conceptions of intermediality may be identified in communication research, deriving from three notions of what is a medium (→ Media ). First, and most concretely, intermediality is the combination and adaptation of separate material vehicles of representation and reproduction, sometimes called multimedia , as exemplified by sound-and-slide shows or by the audio and video channels of television. Second, the term denotes communication through several sensory modalities at once, for instance, music and moving images. Third, intermediality concerns the interrelations between media as institutions in society, as addressed in technological and economic terms such as convergence and conglomeration. As a term and an explicit theoretical concept, intermediality has perhaps been most widely used in reference to multiple modalities of experience (→ Modality and Multimodality ), as examined in aesthetic and other humanistic traditions of communication research (→ Aesthetics ). Crediting an 1812 use of “intermedium” by the British poet Samuel Taylor Coleridge,

 

 

첫째, 상호매체성은 멀티미디어적이다.  (미디어 간의 혼합과 각색) - 사운드와 슬라이드 쇼, 오디오와 비디어 채널이 섞인 TV 채널처럼?

둘째, 다감각을 통한 커뮤니케이션 (음악과 움직이는 이미지)

셋째,사회 제도로서의 미디어와 경제적인 용어(로서의 미디어??) 간의 상호 관계성